our story

super nice club, athlete, artist, musician, barista, burner

10% nicer. That's all we ask!

The Super Nice Club is a lifestyle brand dedicated to the simple idea of making the world a nicer place by connecting likeminded people online and in the real world.

Making a movement out of being nice is so simple, such a no brainer, that some may find it naïve. We know that the simplest ideas are the best, strongest and most transmissible. Ideas spread, inspire change, leapfrog oceans and transform global culture with incredible speed.

The time has come to wield niceness to break down the artificial barriers that divide us. The interwoven crises we face will not be overcome unless we quickly dissolve the misunderstandings, anger and, most of all, fear that pull us apart.

The Super Nice Club is home to and inclusive of all faiths and philosophies and is free of dogma, ritual and fear. "Be nice" is like the Golden Rule, only without the implied need for reciprocity. Just be nice... not because you're looking for a quid pro quo, but because it's the right thing to do.

Big ideas for the win. We need them now more than ever.

Ten percent nicer, that’s all we ask!

"There is one thing stronger than all the armies in the world, and that is an idea whose time has come." - Victor Hugo

P.S. If you feel like getting involved in any way (partner, affiliate, sponsor, investor, local organizer), reach out and we'll plan something great together.